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Social vs Social: Speakeasy

Posted on September 27th, 2012 by admin

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The Social Media Week Party Experiment was staged by Sapient Nitro to raise the question of whether technology makes us more or less social. It was also a great excuse to throw a party; two parties in fact: one high-tech and digital, the other old-timey and analog.

Downstairs was a roaring twenties speakeasy with hot jazz and classic cocktails. Cellphones and other devices were outlawed, policed by guilt and recriminating glares, there were trays of fruit and cheeses and things that were made from elements found in nature.

There was none of that in the upstairs digital lab: all the food came from space age polymers and artificial ingredient (and the Twinkies and Goldfish crackers were lovely), everyone’s branded and hashtagged #SMWPartyExperiment tweets cycled on a giant twitter screen, and music was provided by two turntablists, who sampled, scratched, and remixed the partygoers’ voices, and offered up a Kaoss Pad for the guests to remix the dj’s selections as they spun.

I don’t know if either party was crowned a winner. Our photobooths had pretty much the same amount of visitors on either floor, so we’re calling it a tie.

Scroll down to see the full set of images from the night. Right click any image to download, and click here for information on ordering prints and hi-res images.

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